Binge Retreat (UK)
In 2017 our Comfotels were used for a marketing activation. A unique pop-up hotel (Binge Retreat) was created (ordered by our UK partner).
The rooms were completely branded on the in- and outside and placed in a circle. Each room represented a major TV Network show.
Guests could a win a night in their favourite “TV-show” room by entering an online competition.